About Us

SEC GLOBAL IS A GLOBAL PARTNERSHIP OF AGENCIES, SPECIALISING IN ADVOCACY, PUBLIC RELATIONS AND STRATEGIC COMMUNICATIONS

In a world of heightened political risk, influencer activism and fake news we offer bespoke teams and tailored services to help our clients meet their challenges and realise their goals. 

We have offices across Europe and an expanding international presence in Asia, the Americas and beyond.

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  • Celebrating 10 years of leadership in corporate advocacy

  • 30 - the right age to go global

  • 35 years of strategic communications and public affairs

    SEC STEPS UP LATAM MARKET

    SEC to acquire 51% of Colombia’s leading Corporate communications and Public Affairs agency Newlink Comunicaciones Estratégicas SAS’s capital shares. Fiorenzo Tagliabue: “This is a strategic move ahead of SEC Group expansion in the Continent”

    SEC STEPS UP LATAM MARKET

    20 May 2019

    SEC SpA acquired the majority shareholding (51%) of Bogotà based Newlink Comunicaciones Estratégicas SAS, which is the second advocacy and PR agency in the Colombian market.

    The deal, which is worth about 2 millions €, is based on a 4 year earn out scheme, with the final price to be determined on completing established increase of the EBIDTA aligned to a forecasted yearly increase of 12,5%.

    Under the agreement it is also foreseen, after 5 years, for Newlink minority shareholders the put option for the remaining 49% of the shares. In this case shares will be paid with a mixed system: 50% of their value in cash and the remaining 50% through an exchange scheme with SEC SpA’s shares.

    Newlink Comunicaciones Estratégicas SAS claims a leading positioning in corporate communications, Public affairs and Marketing communications markets in Colombia with a portfolio that includes reference brands in different industries such as, among others, CocaCola, Ford Foundation, Adidas, Sanofi, BAT (British American Tobacco), MichaelPage, Amgen, Colmena, Aldea.

    Newlink turnover in 2016 has been 2,8 millions Euro that generated an EBITDA of up to nearly 250.000 Euro.

    Minority shareholders will keep the management and operations of Newlink Comunicaciones Estratégicas allowing continuity to keep the momentum that led Newlink to the present leading position. This aspect is fully aligned with SEC strategic focus that is not to simply build a network of agencies rather than to create a strategic alliance amongst entrepreneurs who jointly shares a common development project.

    María Claudia De Francisco Zambrano and Rafael Mora will consequently keep their role of Managing Partners in Newlink while joining at the same time the SEC Group Management Committee, the governing body where all the agencies CEOs share decision making under the presidency of Tom Parker, Ceo of Cambre and Associates, the Brussels based Advocacy and Public Affairs with an EU focus agency of the SEC Group.

    “We are very satisfied” Fiorenzo Tagliabue, SEC’s CEO stated “because thanks to this acquisition we are now able to look after a market of huge interest and potentials where European Groups are operating and planning significant investment”. “This further step” – Fiorenzo Tagliabue added – “is also a dramatic move in our expansion project through Latin America, a Region and a market that are getting more and more credibility and relevance at international level. Bogotà will turn into our hub to plan our next steps and further investments throughout South America”.

    “This operation” Tagliabue wrapped up “that comes after last year deals in Europe Middle and Far East and Australia, allows our project to gain consistency for the investors according to the plans we presented to financial communities when lauching our IPO at AIM in LSE on July 201”.

    MARK GLOVER NAMED IN THE TOP TEN PUBLIC AFFAIRS PRACTITIONERS IN THE PRWEEK POWER BOOK 2018

    20 May 2019

    For the second year in a row, Mark Glover entered the listing of UK's most influential lobbying practitioners: a clear evidence of what we call highest professional standards and consistent professionalism. Congratulations to Mark and to Muniya Barua as well, head of corporate affairs in Newington for the first time in the Power Book, and to all Newington Communications.

    2 January 2018

    2 January 2018 - SEC to acquire 51% of Colombia’s leading Corporate communications and Public Affairs agency Newlink Comunicaciones Estratégicas SAS’s capital shares

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    3 August 2017

    August 3rd - SEC SpA: £3 million strategic equity investment in Porta Communications Plc

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    24 April 2017

    April 24th - SEC SpA’s international growth continues. The group acquires the majority of the Poland Society Martis Consulting, in the top ten of the market

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    22 December 2016

    December 22th - SECSpA Conditional acquisition of majority shareholding in Martis Consulting SP z o.o. in Poland

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    • WHAT OUR CLIENTS SAY

       

      Paul Jordan

      Managing Director – Brussels Office, International Association of Privacy Professionals

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      General Silicones Europe

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      Sida info service

      The President joins me in congratulating you for the quality of your commitment and your efficiency

      SEC S.p.A.

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      MARTIS CONSULTING

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